Program Director
Location: Remote (with travel as needed)
Industry: Field Marketing & Experiential (Beverage/Alcohol)

Tinsel Experiential is seeking a highly motivated, strategic, and organized Program Director to lead and elevate one of our premier national field marketing programs. This role requires a proven leader who can think big picture while managing the details, inspire a team, build client trust, and drive results in a fast-paced environment.

Key Responsibilities

Leadership & Program Development

• Serve as the national strategic lead for our client’s on-premise and experiential marketing priorities.
• Foster the development and execution of national initiatives, training, and tools across all regions.
• Own and implement compliance training for sampling and activation programs in accordance with state and local laws.
• Identify and pursue new opportunities to grow and improve the program, ensuring alignment with client goals.

Team Management & Execution Excellence

• Recruit, hire, train, and oversee a high-performing team of 7–15 Market Managers and Field Operations staff.
• Ensure Market Managers successfully manage and develop promotional staff, who represent the brand with excellence.
• Conduct regular field visits to support quality execution and mentor team members.
• Provide consistent updates, performance feedback, and coaching to all levels of the team.
• Act urgently and professionally to address any performance issues, in accordance with Tinsel policies.

Client Communication & Relationship Management

• Act as a primary point of contact for both brand-side and commercial-side client partners.
• Build and maintain strong relationships with clients, distributor teams, and key accounts.
• Represent Tinsel in critical client meetings, showcasing program performance and strategic insights.
• Deliver regular client updates through weekly recaps, monthly and quarterly reviews, and annual business planning sessions.

Business Planning, Budgeting & Administration

• Lead annual business planning efforts, integrating program learnings and future recommendations.
• Manage and maintain program budgets, including payroll, expenses, and field resources.
• Oversee reporting, recapping, and KPI tracking to ensure alignment with client direction.
• Ensure calendars, schedules, and deliverables are maintained and up-to-date.

Qualifications

• Bachelor’s degree required.
• 8–12+ years of experience in program management, with emphasis on field marketing, experiential, or promotional events.
• Minimum of 3 years team leadership experience.
• At least 2 years of experience in the adult beverage industry, with strong knowledge of on and off premise marketing.
• Proficient in Microsoft Office Suite.
• Excellent communication, time management, and organizational skills.
• High level of professionalism, integrity, and social responsibility.
• Ability to travel up to 35%.

Preferred Qualifications & Ways to Stand Out

• Experience building or reinventing national sampling or ambassador programs.
• Strong client presentation and communication skills.
• Prior agency experience.
• Existing network of high-quality field marketing professionals.
• Entrepreneurial mindset with a drive for excellence and results.

What Success Looks Like

• You lead with clarity and set a strong tone of excellence and accountability.
• Your team feels supported, challenged, and inspired to deliver their best work.
• Clients view you as a trusted strategic partner.
• The program consistently exceeds KPIs and evolves in smart, impactful ways.

Join us in building and scaling something exceptional.